Home | Sports Financial Intelligence

Who we are

Balance Between Passion and Logic

Sports Financial Intelligence (SFI) is a student-led partnership exploring how the sports economy can be measured, governed, and made investable through transparent and data-driven benchmarks. We aim to be the pioneers of the unique world of sports finance.

Case Studies Our Services

What we do

Strategy, Financial, Governance & Compliance

Strategy

Sports consultancy and financial strategy for clubs, leagues and investors.

Financial

Valuation, benchmarks and financial advisory built on data and logic.

Governance & Compliance

Financial sustainability advisory under the rules that govern the game.

Research

Case Studies

SFI conducts research to provide evidence of the importance of data and logic in the sports industry.

Premier League 'Big 6' Valuation Report: More than Revenue Multiple

Using SFI's bespoke sum-of-the-parts methodology, we look into the Big 6 to identify the true drivers of value.

Premier League Valuation Paradox: Why Trophies Don't Always Equal Billions (Longevity vs Performance)

Commercial power in the Premier League frequently diverges from competitive performance: a structural feature, not a market anomaly.

The Imminent Shift of the Premier League Financial Sustainability

From Profit and Sustainability Rules to a Squad Cost Ratio framework from 2026/27: what changes for clubs that relied on asset sales and owner equity.